Apple hires ex-BMW i chief, Canoo co-founder for automobile venture


Apple [NSDQ:AAPL] has shored up its automobile improvement staff with the hiring of Ulrich Kranz, an automotive trade veteran who in earlier roles headed BMW i and served as chief expertise officer at electric-vehicle startups Faraday Future and Canoo.

Kranz solely stepped down from Canoo, an organization he’s a co-founder of, a number of months in the past. At Apple, he’ll report back to Doug Area who heads improvement of Apple’s automobile venture, which at present operates beneath the Venture Titan code identify. Area is an Apple veteran however left the corporate briefly to work at Tesla as a senior govt, the place he oversaw improvement of the Mannequin 3.

The knowledge was first reported on Thursday by Bloomberg and since confirmed by Apple.

Apple continues to be quiet on whether or not or not it really plans to launch a automobile. Nonetheless there have been a number of studies the corporate has talked with established automakers about signing them as contract producers for a automobile. The corporate has additionally been submitting a number of patents lately associated to automobiles and driving, and in April it was reported to be in talks with a joint venture between LG and Magna International about sourcing EV powertrain elements.

Apple is considered readying its automobile for a reveal in 2024. It will not be one thing offered on to the general public, nevertheless. In February, a report claimed the car will be a self-driving vehicle designed for “final mile” journeys, suggesting will probably be some form of autonomous shuttle or supply van.

Keep tuned.

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