Fujifilm’s Market Share in Japan Soars Due to the Instax Mini Evo

Fujifilm Market Share Explodes thanks to Instax Mini Evo

New information launched by main Japanese evaluation agency BCN+R reveals that Fujifilm noticed large development in market share in December 2021 because of the wild success of the Instax Mini Evo. It was so fashionable, Fujifilm surpassed Sony in general market share.

The Instax Mini Evo’s Recognition

Introduced in November and launched in December in Japan (it’s anticipated to be broadly out there in the US in February), the Instax Mini Evo is Fujifilm’s newest digital and analog hybrid that provides a digital seize expertise with a built-in printer that may work with each photographs captured with the Mini Evo and people imported from a cellular system.

The digital camera contains a 28mm f/2 lens in entrance of a small digital sensor and comes with 10 built-in lens impact modes. The Mini Evo can print on quite a lot of completely different immediate movies, together with a brand new one launched with the digital camera that has a white border.

Fujifilm INSTAX Mini Evo and prints.
Picture by Ryan Mense for PetaPixel

One of many extra engaging features of the digital camera is that it’s not significantly costly at simply $200. Whereas PetaPixel’s Ryan Mense was not significantly enthused with the digital camera in his evaluate, clearly his opinion is in stark distinction to what customers in Japan are searching for. It has been fairly apparent that the Japanese digital camera market may be very completely different from that of the west even outdoors this particular person digital camera.

BCN+R camera sales by model dec 2021

Fujifilm offered an enormous variety of Instax Mini Evo cameras in December, with an enormous 10.7% of all digital camera items offered by mannequin at BCN+R that month. To place that in perspective, the second place digital camera (a Sony Cyber-Shot W830), commanded 6.1% of all items offered whereas the third-place digital camera held solely 2.9%.

Fujifilm Leapfrogs Sony into Second Place

BCN+R’s information reveals that Fujifilm surpassed Sony in December and moved into second place general in gross sales by model within the nation for the primary time in years.

Fujifilm surpasses sony in popularity in japan
Canon is denoted by the crimson line, Sony by the black, Fujifilm by the black line with crimson dots, and Nikon by the black line with the yellow triangles. | BCN+R

The evaluation agency says that the compact digital camera sort accounts for about 70% to 80% of gross sales quantity of Fujifilm cameras by sort, and whereas producers are usually lowering the variety of compact digital cameras they produce, Fujifilm is increasing its market share by way of a phase many thought to have all however dried up.

Clearly, Fujifilm is approaching the compact digital camera market in a different way than its rivals. Relatively than give attention to absolutely digital cameras, Fujifilm produces a variety of film-based merchandise or hybrid movie and digital cameras that enchantment to the resurgence of the analog medium. The Evo Mini is clearly an ideal hybrid of movie and digital and provides the advantages of smartphone connectivity with the moment gratification of an immediate print.

Fujifilm’s large leap from its latest historic place of between third and fourth place in Japan may not final past December, however it does go to indicate that one cheap, pop-culture-driven product can have the facility to dramatically alter an organization’s fortunes in a specific market.

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