Hasselblad 907X Evaluate: Lovely Pictures, Irritating Expertise

Regardless of a lot of attractive decision and a phenomenal stable metallic design, the $6,400 Hasselblad 907X 50c is just not with out its issues. It lacks a conventional viewfinder and has noticeably sluggish autofocus.

It’s a system that took a good bit of apply to get used to, however when you handle to determine the digicam’s quirks, you might be positive to fall in love with the photographs you create with it. It’s up for debate if that effort is value it in the long run, as as a lot because the 907X will get proper, irritating design limitations maintain it again from really spreading its wings.


Hasselblad’s newest medium format digital system is just not solely a throwback to the basic wanting movie programs of the businesses early days, but in addition a phenomenal metallic 50-megapixel field that may function as each a standalone digital system or as a digital again for traditional Hasselblad V-System cameras that have been produced from 1957 and past. Whereas it’s barely smaller than the opposite medium format our bodies that the corporate has made up to now, it’s nonetheless jam-packed with each characteristic you’ve come to anticipate from the Hasselblad title.

One of many first belongings you’ll discover about this method is the dearth of a “conventional” viewfinder — digital or optical — constructed into the digicam. That stated, there may be an non-compulsory optical viewfinder for $499 you could mount onto the system that has a reasonably huge subject of view and is detailed with markings for the XCD 21,30, and 45mm lenses to present you some thought on your picture framing. It’s positively a neat-looking addition that provides a contact of aptitude to the system, however I didn’t discover a lot use for it personally, even when taking pictures outside in shiny mild. In actual fact, taking pictures in shiny mild, basically, is hard with this digicam.

In the event you’ve by no means shot with a top-down system earlier than, the primary few hours utilizing this method can really feel a tad awkward since it’s a must to have a look at the rear contact display show by holding it at eye degree, or making the most of flipping the display out a full 90 levels to present you slightly extra flexibility with positioning. Fortunately, I’ve been taking pictures with an previous Twin Lens Reflex (TLR) system for a number of years so the transition wasn’t laborious to get used to. You’ll be able to shoot this method utilizing a shutter button situated on the underside nook of the digicam very like conventional movie programs, or by mounting an non-compulsory grip ($729) that gives you with 4 further button, two dials, and a small joystick for extra handbook management over the system. Personally, I most well-liked utilizing the grip to shoot because it allowed for a lot sooner and simpler setting modifications.

The battery and twin SD reminiscence card slots are discovered on the appropriate facet of the digicam behind a “hidden” USB-C port on the left-hand facet that’s used to tether or cost the system. Beneath the contact show, there are a sequence of ports hidden below a rubber door that features connections for headphones, mic, and flash ports. It’s value noting that whereas all of those connections and slots are hidden, there are zero claims of climate sealing anyplace on the product pages for this method. So when you plan on taking the 907X out in any kind of non-perfect climate, accomplish that at your individual danger.

Total Efficiency

When you have ever used conventional TLR programs or any of the basic Hasselblad movie cameras, utilizing the 907X will really feel fairly acquainted. If not, then it’s positively going to shake issues up and depart you with a little bit of a studying curve to determine, particularly when you decide to make use of the digicam with none of the non-compulsory equipment for added performance.

With out the grip, you’ll discover there’s just one dial on the system that encompasses the shutter button on the entrance of the digicam. By default, this may regulate the f-stop, however holding the small button on the alternative facet of the digicam down whereas spinning this dial will regulate your shutter velocity. All different controls like ISO and taking pictures modes are solely accessible through the touchscreen show on the again of the system. That’s not one thing that everybody will like, however the good factor is the contact display is extremely responsive and easy which makes even zooming in on picture previews and transferring ahead/backward an absolute breeze.

The menu system on the 907X is definitely fairly refreshing. In comparison with programs like Sony and even Nikon, the Hasselblad 907X menu is extremely simplistic and straightforward to make use of. There are 5 buttons under the three.2-inch contact display with nearly each operate you want entry to accessible by the contact features. The menu is absolutely customizable letting you place your “favorites” within the order you’d choose.

One other characteristic value protecting on this part is the Phocus 2 app for cellular gadgets. Connecting this method is extremely straightforward and permits for some very useful digicam controls when you determine to shoot it remotely. In the event you set it up, you may as well obtain full-size JPEGs proper to your cellphone or cellular system for quick shopper or social sharing.

There’s numerous good issues packed into this medium format system, however it’s value mentioning that battery life is just not a kind of issues.

It’s not at all the worst I’ve skilled and since many digicam producers are capable of supply all-day life in batteries a lot smaller in dimension, I hoped for even just a bit extra out of them. In the true working world, I might advocate having at least two spare batteries with you so that you’d not have to fret a couple of full day of taking pictures. This could allow you to preserve a rotation of charged batteries going when you’re not able to plug the digicam right into a USB-C energy supply whereas on set.

The 907X can even shoot video. Nevertheless, there is no such thing as a stabilization obtainable and the max decision for video is 2.7K at 29.97fps which crops the picture to 16:9. This crop was shocking to me given the native 4:3 ratio of the system for stills however, regardless of these not-so-impressive video specs, the unbelievable colours you get out of your stills additionally apply to your video. Simply you should definitely have issues locked down on a tripod and pre-focused earlier than you begin taking pictures as even mild jostling of the digicam is extraordinarily noticeable within the footage.

Picture High quality And Dynamic Vary

The photograph high quality is the place issues actually stood out for me and my testing. The 907X system with the CFV II 50C is able to capturing 50MP pictures at 8272 x 6200 pixels, which is considerably bigger than an ordinary full-frame system however the sensor isn’t precisely new — It’s the identical sensor because the X1D launched in 2018.

Even with out a model new sensor, there’s simply one thing concerning the colours that come out of this rig which are jaw-dropping. I’ve labored with numerous programs over time and there’s simply one thing concerning the shade you get out of the Hasselblad programs that I like. Possibly it boils down to private enhancing model, however the picture colours are nearly precisely the place I would like them straight out of the digicam, and I discover they require only a few changes.

The Hasselblad 907X has 14 stops of dynamic vary obtainable. Whereas this was unbelievable at one level, it isn’t something loopy anymore. Nevertheless, what I discovered is the 907X will depart you with an unbelievable quantity of element in these recovered highlights and shadows to a level that I really feel exceeds expectations for these coming from full-frame or smaller.

Whereas the digicam can shoot from ISO 100 to ISO 25,600, there’s a very noticeable grain current when you hit that ISO 6400 mark. It isn’t “unhealthy” because it actually jogs my memory of taking pictures on movie, however remember that the low-lit photographs could have noise in them that may be very seen.

Highlights and shadow recovered
Highlights and Shadows recovered by 100%


When you get snug with the intricacies of the system, you’re certain to note the primary main “flaw” on this digicam and that’s simply how sluggish and noisy the autofocus is. The 907X with the CFV II 50C again will certainly pressure you to alter the best way you shoot. In a bizarre manner, it’s type of like leaping again to movie taking pictures after years of digital-only.

Not like a number of the different latest cameras I’ve been testing which have made velocity and burst taking pictures a main characteristic, the Hasselblad makes you decelerate, cease, and actually respect what you’re placing into the photograph. Clearly, this method isn’t aimed toward motion shooters since it’s a must to body, regulate the ISO, shutter, aperture, after which regulate the main target earlier than snapping the ultimate shot.

This isn’t a deal-breaker within the grand scheme of issues, but it surely’s positively value being conscious of when you’re a shooter who wants sooner autofocus on your work. The system isn’t actually designed with a avenue photographer or motion shooter in thoughts however is as an alternative meant for extra thought-out, deliberate shoots in managed environments. I missed give attention to so many pictures simply making an attempt to {photograph} my canine whereas doing a little testing with the system.

Pattern Pictures

What I Favored

  • Discreet, vintage-looking system (when you depart off all of the equipment)
  • Very responsive touchscreen
  • Cell app may be very straightforward to setup and use
  • Attractive shade science and medium format picture high quality
  • Traditional historic really feel
  • Extra equipment enhance “usability”
  • Modular design makes utilizing with older programs straightforward and enjoyable
  • Not precisely low cost, however nonetheless one of many extra reasonably priced modular Medium Format Techniques available on the market

What I Didn’t Like

  • Extra equipment are costly
  • Very sluggish and noisy autofocus
  • Weak battery Life
  • Video options can be found however very restricted
  • Lack of a “true” viewfinder makes taking pictures outside in shiny circumstances troublesome
  • Lacking conventional sizzling/chilly shoe mounts for equipment and triggers

For the Love of the Pictures, Not the Expertise

This technique is aimed toward an expert studio, high-quality artwork, and business photographer. The best buyer is one who’s trying to mix the distinctive look and taking pictures expertise with pictures that attain unbelievable high quality. If cash isn’t a problem, and also you need to flex a retro model together with your medium format digital system, then maybe the Hasselblad 907X and CFV 50C must be in your radar.

For many everybody else although, as a lot good because the digicam provides it has so many different main pitfalls. It’s costly, sluggish, the battery life is poor, and whereas its design is nice to be used in a managed atmosphere like a studio, it’s not likely good for the rest. It’s a bit irritating, to be trustworthy, and costly: all the pieces collectively with none lenses goes to price round $7,500. The digicam physique retails for $6,400, the grip package is a further $730, and the optical viewfinder provides on $500 more. Including lenses goes to rack that worth up even increased.

What there may be to love right here is slowed down by different points that come very near souring the entire expertise.

Are There Alternate options?

There are a number of different medium format programs obtainable for the same worth together with the $5,750 X1D II 50C, the $4,499 Fujifilm GFX 50R, the $5,499 Fujifilm GFX 50S, after which some Section One XT & XF Medium format programs that vary in worth from from $6,000-9,000. All of those programs give you a collection of capabilities and lenses that’ll allow you to seize almost something you need to shoot. Every model can supply extra choices, and dearer medium format programs as properly do you have to actually need to dive down that rabbit gap. Particularly, the X1D II solves a number of the points that plague the 907X by providing a devoted viewfinder and extra buttons, but it surely doesn’t repair the sluggish autofocus or the battery life.

The underside line is, there are numerous programs on the market so that you can select from at very comparable costs. The choice on what to purchase boils right down to your private choice of design, shade science, and particular options obtainable inside every system. One profit the Hasselblad system has going for it’s the means to make use of older movie our bodies with the digital again, together with its huge number of lenses, which ought to make it a better resolution if in case you have a few of these cameras in your package already.

Ought to You Purchase It?

In all probability not. The 907x is a fantastic-looking retro digicam that’s undeniably enjoyable to shoot. Hasselblad must be recommended for the design right here, as medium format cameras hardly ever look this good. Moreover, when you already personal Hasselblad cameras and lenses, need to do extra with medium format programs, and need to do it in model, then sure, it may be really useful.

However there are usually not lots of people that match into that extraordinarily tight area of interest.

The colours and element of the uncooked information straight out of the digicam are truthfully a number of the finest I’ve ever labored with and shot on to this point. However, to be truthful, whereas the colours will not be as good straight out of the digicam, with correct lenses you may get simply as a lot element out of the equally priced Sony Alpha 1, get a greater general expertise out of any of the present Fujifilm GFX cameras, or save your self a number of thousand {dollars} and use the Nikon Z7 II.

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