Nikon, Panasonic Absent from Japan’s Greatest Promoting Cameras of 2021


Top Selling Cameras in Japan in 2021

BCN+R, a big retailer and holder of one of many largest databases of digital gross sales in Japan, has printed the highest ten cameras offered in 2021. Notably absent from the record are Nikon and Panasonic.

BCN+R usually publishes development and gross sales reviews throughout a number of electronics markets, together with cameras. Whereas it shouldn’t be taken because the end-all of Japanese gross sales reviews, the corporate does command about 40% of the Japanese gross sales market which does make it a really strong indication of what merchandise are in style. For what it’s price, no such rating like this exists in the US as no retailer or vendor is keen or in a position to share its gross sales knowledge publicly. So whereas it’s not the very best knowledge, it’s among the solely knowledge that these thinking about trade traits are inclined to get.

And as famous by Imaging Useful resource, it’s essential to maintain a few issues in thoughts earlier than looking on the outcomes. First, the digital camera market in Japan is extraordinarily completely different from that of North America or Europe. Japanese gross sales usually present smaller compact cameras are typically extraordinarily in style, whereas the bigger and extra “skilled” our bodies that promote properly in the US usually are not almost as wanted. Additionally of notice is that BCN+R’s record consists of a number of variations of the identical product by kits, standalone cameras, and even colour choices. Consequently, these numbers is likely to be skewed a bit.

Under are BCN+R’s top-selling cameras of 2021:

  • Sony A6400 Double Zoom Lens Equipment (Black)
  • Canon EOS Kiss M2 Double Zoom Equipment (White)
  • Canon EOS Kiss M Double Zoom Equipment (White)
  • Sony A6400 Double Zoom Lens Equipment (Silver)
  • Sony ZV-E10 Energy Zoom Lens Equipment (Black)
  • Canon EOS Kiss M2 Double Zoom Equipment (Black)
  • Canon EOS Kiss M Double Zoom Equipment (Black)
  • Fujifilm X-A5 Lens Equipment (Silver)
  • Olympus PEN E-PL10 EZ Double Zoom Equipment (White)
  • Fujifilm X-A5 Lens Equipment (Brown)

Clearly, the aforementioned repetition of merchandise is apparent right here. Sony and Canon each have merchandise that present up twice, which doubtlessly squeezes out the potential for the 2 digital camera corporations which can be notably absent right here: Nikon and Panasonic. Each corporations launched cameras that may have theoretically been in style in Japan final 12 months: Nikon launched the Zfc whereas Panasonic launched the GH5 II. Each corporations might be absent from this record for just a few causes.

First, each corporations may have been squeezed out because of the two completely different colours supplied by their opponents. Nikokn and Panasonic may additionally have lacked the components to create sufficient provide to make a dent out there. Lastly, it may simply be the plain reply: the cameras weren’t in style.

One different factor to notice is that not a single full-frame digital camera made it to the top-selling cameras in Japan record, which additional highlights the distinction within the japanese and western digital camera markets. That mentioned, Imaging Useful resource reviews that the Sony A7 IV, Sony A7 III, and Canon EOS RP have all made the top-selling record of cameras from BCN+R final month, so it’s attainable that the transition to full-frame is coming alongside in Japan, albeit slowly.

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