In what’s the newest in a line of brand name partnerships, Polaroid as we speak introduced a collaboration with sandal firm Teva that options “nostalgic” design components and a Polaroid 600 digital camera that places a highlight on sustainability by utilizing professionally refurbished components.
Whereas Polaroid has additionally introduced new standalone merchandise just like the Polaroid Go or introduced again older merchandise like Round Frame film, the corporate has additionally continued to broaden to extra partnerships and collaborations. Lately it launched a Mandalorian-themed digital camera in partnership with Disney, and it additionally dipped its toe into the style house in a major collab with Lacoste that put the well-known clothes model’s emblem onto a digital camera and Polaroid colours and imagery on Lacoste garments.
Just like its association with Lacoste, the Polaroid and Teva partnership combines Polaroid’s “wealthy nostalgic heritage” with Teva sandals and vice versa, whereas each manufacturers prominently tout a message of sustainability. On Teva’s aspect, its sandals use the basic Polaroid rainbow spectrum of shade and mix them with Teva’s “adventure-seeking DNA” and are made with recycled supplies, particularly the Repreve recycled plastic yarn used on the straps. Referred to as “the capsule assortment,” these Teva sandals can be found in two codecs: the Authentic Common Polaroid in Gray and the Midform Common Polaroid in Purple.
“The water-friendly types characteristic the enduring, purposeful 4-point webbing higher silhouette, an EVA midsole, and a rubber outsole for all-day consolation and flexibility,” Teva writes. “The daring gray and pink base colours pop with a customized Polaroid Coloration Spectrum webbing on the heel strap.”
On Polaroid’s aspect, the Teva x Polaroid 600 on the spot analog digital camera, as the corporate calls it, is comprised of “unique Polaroid electronics which have been professionally refurbished and examined.” The digital camera additionally has outstanding co-branding with Teva as you possibly can see under:
It options the basic Polaroid Coloration Spectrum and the strap is made with the identical Repreve recycled yarn discovered on the Teva sandals and is included with the digital camera.
Simply as with the Lacoste launch marketing campaign, Teva seems to have photographed a lot of its sandals photographs with a Polaroid:
The Teva x Polaroid digital camera makes use of Polaroid 600 movie in shade or basic black and white. The sandals will retail for $70 and $80 depending on sizing and the Teva x Polaroid 600 digital camera will value $160 and is only available on Teva.com or in choose specialty retail shops internationally.