Xiaomi simply handed Apple in Europe because of spectacular progress


Xiaomi Mi 10i review rear back panel

Credit score: Dhruv Bhutani / Android Authority

  • Canalys studies that Xiaomi has moved previous Apple to take second place in Europe.
  • Apple continues to be forward of Xiaomi in Western Europe, the analysis firm notes.
  • Oppo recorded probably the most spectacular progress out of the highest 5 gamers although.

The Q1 2021 smartphone reports had been lately launched, they usually all present Xiaomi is nipping at Apple‘s heels for second place when it comes to world market-share. Now, not less than one monitoring agency has revealed that Xiaomi has already handed the Cupertino firm in a vital battleground area.

In accordance with Q1 2021 insights by Canalys (h/t: Redmi GM Lu Weibing on Weibo), Xiaomi has moved previous Apple in Europe to take second place within the area behind Samsung. Extra particularly, Xiaomi is alleged to account for a 23% share of the area in comparison with Apple’s 19%. The monitoring agency added that Xiaomi noticed 85% year-on-year progress in Europe in comparison with Apple’s 22%.

Canalys Q1 2021 Lu Weibing Weibo

It’s price noting Xiaomi is a comparatively new entrant to Europe and largely gives worth for cash price range telephones that drive quantity. In the meantime, Apple has had a presence in Europe for over a decade now and largely sticks to the premium section. However this nonetheless represents a serious win for Xiaomi, as Europe is one in every of a number of key smartphone markets. The Chinese language model has additionally been pushing extra premium units in latest instances, so we’ll have to see how this pays off.

Canalys additionally clarified that Xiaomi was nonetheless behind Apple if you slim the scope all the way down to Western Europe, accounting for 17% market-share versus Apple’s 25%. So it’s clear Jap Europe is chargeable for a ton of Xiaomi’s progress within the higher European context.

Canalys Q1 2021 Lu Weibing Weibo 1

One other attention-grabbing takeaway from these graphics is that Huawei is in a serious free-fall proper now owing to the US sanctions. The corporate is now ranked fifth with 3% market-share in Europe and Western Europe, simply behind fourth-placed Oppo. In truth, Oppo recorded progress of 153% and 197% respectively. It’s unclear whether or not this progress is because of Oppo’s comparatively latest entry into Europe, Huawei’s decline, or different components.

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