Dua Lipa, Madonna and Ava Max All Love Chopova Lowena’s Skirts

Music and vogue have gone hand in hand for so long as there was music and vogue. Over time, numerous types and types have hooked up themselves to artists, from Tina Turner’s fringe attire, to Future’s Baby in Tommy Hilfiger, to the Mugler catsuits that stay nearly unavoidable on efficiency phases. Lately, although, the 2 appear extra interconnected than ever earlier than, to the purpose the place what an artist is sporting on stage is nearly simply as essential as what they’re singing. And now, the music business appears to have a brand new favourite designer, and this one could also be a bit of stunning.

Chopova Lowena, the London-based model began by Emma Chopova and Laura Lowena, has been well-liked for just a few years now, gaining a reputation for themselves with their distinctive takes on conventional Bulgarian dressing, and use of deadstock materials to make one-of-a-kind items. In about 5 years since debuting, the model has change into a road fashion favourite, their edgy, pleated plaid skirts a crowd favourite. And now, those self same skirts have change into the go-to piece for the musician set.

Chopova Lowena’s recognition has been helped, partly, by the ‘90s and Y2K resurgence—for a similar cause Avril Lavigne felt it an applicable time to launch a brand new album. Sure, the Paris Hilton-style LA valley woman Y2K aesthetic is again in, however so is grunge, and everyone seems to be catching on, even the pop ladies.

Dua Lipa has confirmed to be a fan of the label, sporting their skirts a number of occasions, most just lately posting a photograph on Instagram in a single earlier this week. It was only a day later that Ava Max adopted swimsuit, sharing a promotional picture for her new album, Perhaps You’re The Drawback, on Instagram in a Chopova Lowena skirt.

This endorsement from the music business is nothing new for the model. Madonna has been noticed in Chopova Lowena, and Willow, who has by no means met a pleated skirt she didn’t like, wore the model in her music video for “transparentsoul” final 12 months. Maggie Rogers is sporting the skirt in her current music video for “That’s The place I Am” and Rosalía has additionally been seen within the model, albeit not within the pleated skirt, however of their printed spandex shorts and high.

Whereas Chopova Lowena is already extremely well-liked for its nonetheless younger age, it’s most likely secure to say their profile is just going up. Not solely have they got the signal of approval from most of the music business’s largest stars, however particularly King Midas herself, Lipa, who has confirmed to have the power to launch a model with one easy picture. At this level, it’s stunning to go every week with out seeing the skirt in your Instagram feed, and we will wager Chopova Lowena is just simply getting began.

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