Kanye West’s ‘Heaven and Hell’ Music Video Doubles as a YEEZY Hole Business

After months of anticipation, the YEEZY Hole practice is formally transferring. On Monday night time, ESPN aired the first-ever business for the collab, a hauntingly darkish and mystical clip set to Kanye West’s Donda monitor, “Heaven and Hell.”

The 2-and-a-half minute video options figures strolling round a metropolis, all sporting matching black hoodies and sweatpants, with masks masking their whole faces, in a quintessentially West means. The shot jumps to a view of West’s silhouette, rapping in entrance of a vibrant mild, his personal zipped-up masks over his face. As he raps, a whole lot of the sweatsuit-clothed figures float round him. The video ends with numerous photographs of what seems to be to be an rebellion, adopted by a black display screen with the YZY image.

In fact, the business is in contrast to something seen on TV earlier than, however what else is to be anticipated from the thoughts of West? And whereas the merchandise of West and Hole’s collab aren’t talked about within the video, the black sweatshirts featured did go on sale on the YEEZY Hole web site instantly following its premiere. Now you can purchase the piece in black or cobalt blue, and the merchandise will ship in 4-8 weeks.

This transfer for YEEZY Hole comes only a week after it was introduced that Demna Gvasalia, the inventive director of Balenciaga, could be becoming a member of the collaboration, turning it into Yeezy Hole Engineered by Balenciaga. Since the announcement of Yeezy Hole in June 2020, West has solely launched two merchandise—the hoodie and the extraordinarily in style Spherical Jacket. Now that Demna’s on board, nevertheless, the hope is that issues will lastly begin to transfer alongside.

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