Mikimoto’s Passionoir Jewellery Assortment Pushes Pearls to New Heights

A bit of effective jewellery or traditional funding timepiece isn’t simply an adjunct—there’s at all times a wealthy story behind it. In W’s new sequence Rock Stars, we delve into what makes previous, current, and future heirlooms so distinctive.

Within the early aughts, when candy sixteens have been having their second, I used to be given a strand of pearls for my sixteenth birthday. On the time, pearls weren’t actually my type, so I couldn’t fairly image myself sporting the necklace. But it felt like such an acceptable reward, so quintessentially female, a logo of a younger girl coming of age. Since that day, the pearls have remained at the back of my jewellery field, however hardly ever crossed my thoughts. That’s, till just a few years in the past after I noticed a cute man within the metropolis sporting the same strand.

Pearls have been showing extra incessantly on males since 2019. ASAP Rocky has worn them and Harry Kinds has all however made them a daily a part of his wardrobe. My trendy male co-workers have turned as much as the workplace in pearls, and so have the varied romantic pursuits of my pals. As soon as conventional and possibly even a bit boring, pearls at the moment are a vital component of a cool and genderless wardrobe. A brand new solution to play with the contrasts of gender norms and traditions.

In fact, I by no means take into consideration pearls with out pondering of Mikimoto. The enduring Japanese model based in 1893 was the primary on the planet to create cultured pearls and has been synonymous with the type ever since. For pearl lovers, Mikimoto is the holy grail, the peak of class, and at all times forward of developments and innovation within the business.

With their latest assortment, known as PASSIONOIR, Mikimoto additional upends custom. In a sequence of marketing campaign movies, shot solely on males (particularly a skater, a boxer, a chef and a BMX biker, to call just a few) pearl jewellery, all in shades of black, is proven in a brand new mild. “We at all times search to take care of the significance and relevance of Mikimoto pearl jewellery designs no matter age and gender,” Mikimoto CEO Yasuhiko Hashimoto informed me. “Our imaginative and prescient with PASSIONOIR was to specific this ardour via new designs impressed by the chemical response introduced by the robust distinction between the harmless great thing about pearls, mixed with the highly effective and mysterious black coloration, additional pursuing the potential of pearls.”

The jewellery itself definitely lives as much as its acknowledged mission, pushing pearls to newer, even cooler heights, by mixing them with chains and geometric metals. My favourite piece is a black, south sea cultured pearl ear cuff, which might look completely at residence on anybody be they man, girl, or gender nonconforming. You may store the complete assortment at mikimoto.com and take a look at the marketing campaign movies right here.

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